Every great business begins with a story, one that often stems from personal experience, challenges, and a desire to create meaningful solutions. For Elizabeth, founder of The Downsizers, the journey to launching her company wasn’t just about business; it was about addressing a need that she experienced firsthand.
A Personal Journey into Downsizing
Elizabeth’s path to founding The Downsizers began with a major life transition. She and her family moved from San Diego back to the East Coast, anticipating that their aging family would soon need more support. Within just 30 days of relocating, the reality of this decision became overwhelming. Seven family members across four states faced major life changes, including four deaths, a move to assisted living, an Alzheimer’s diagnosis, and other health challenges.
Suddenly, Elizabeth found herself immersed in the world of estate liquidation, downsizing, and navigating the complex emotions tied to letting go of a lifetime’s worth of possessions. The experience was a crash course in logistics, organization, and emotional resilience. Her own journey exposed the lack of structured services available to families going through similar transitions.
The Birth of The Downsizers
With a background in business and marketing but no prior experience in working with the older adult population, Elizabeth saw a gap in the market. Families needed guidance, organization, and support when facing the daunting task of sorting through possessions, making difficult decisions, and transitioning to new living arrangements. And most importantly, she discovered how much she enjoyed working with this demographic as she and the team listened to the stories, history, and emotions of her clients going through this process.
What began as a personal mission soon evolved into a professional calling and a true passion for this work.
In March 2018, she launched The Downsizers with just three team members, including herself. The demand for their services quickly grew, proving that she was not alone in facing these challenges. Over the years, the company expanded, now employing over 35 team members, dedicated to making downsizing and estate transitions as seamless and stress-free as possible.
When The Downsizers first launched, the team created a short graphic video to introduce their mission and services. Looking back now, it highlights just how far the company has come since those early days.
Expanding into Estate Auctions with The Consignors
As The Downsizers worked with more families, another need became apparent: What happens to the valuable belongings that clients no longer have room for? While donating and discarding were options, many families wanted to see a return on certain items.
This led to the creation and launch of The Consignors in 2023, an online estate auction business launched to provide a trusted platform for selling high-quality furniture, antiques, collectibles, and other valuable items. Unlike the uncertainty of selling through unregulated marketplaces, The Consignors offers a secure, professional way for families to transition their possessions into new hands while receiving financial benefits.
Integrating In-House Moving Services
In 2023, The Downsizers also launched in-house moving services to complete the full spectrum of support for our clients. This addition allows us to coordinate every stage of the transition process: from sorting and packing to moving, clearing, and preparing a home for closing. For families navigating estate liquidations or tight real estate deadlines, our moving team provides the speed and efficiency needed to meet critical timelines. Having this service in-house means clients benefit from a moving team that works in sync with the rest of our process, guided by the same standards of care and attention to detail that define our specialized approach.
More Than a Business, A Mission to Help
What started as a personal journey has grown into a full-service downsizing and estate transition company that helps individuals and families navigate one of life’s most challenging transitions. The Downsizers and The Consignors are more than just businesses, they are a team built on the foundation of compassion, integrity, and a deep understanding of the emotional weight that comes with letting go.
That mission, and the trust of countless families, has fueled our growth and earned us national recognition on the Inc. 5000 list of America’s fastest-growing companies. This honor reflects not just our success as a business, but the real impact of helping people move forward with dignity, clarity, and peace of mind.
Through these services, Elizabeth and her team continue to support clients in making thoughtful, informed decisions while ensuring that every item, whether kept, sold, or donated, finds its rightful place. In the process, they are not just helping people move forward logistically but also emotionally, turning overwhelming situations into opportunities for new beginnings.
